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Social Media Management

What is it?

Social media management (SMM) involves planning, creating, scheduling, and analysing content across platforms like Instagram, Facebook, LinkedIn, and more. As well as actively engaging with your audience to grow your online presence, managing a strong social media presence requires time, strategy, and consistency. My social media management services are designed to help you build a professional and engaging online presence that aligns with your brand and business goals. From content creation and scheduling to audience engagement and growth, I provide a tailored approach that not only increases visibility but also fosters meaningful connections with your target audience.

Reels/Vertical Videos

Vertical reels are short, engaging videos perfect for capturing attention quickly on platforms like Instagram and TikTok. I can film and edit original content or repurpose your existing footage into dynamic, scroll-stopping reels that showcase your brand and connect with your audience.

Carousel Posts

Carousel posts are multi-slide posts ideal for sharing tips, stories, or product highlights. They boost engagement by encouraging interaction and time on your content. I design impactful carousels that capture attention and deliver real value to your audience.

Captioning and Scheduling

Captioning and scheduling social media posts ensures consistent, engaging content that reflects your brand and speaks to your audience. By managing this for you, I save you time and take the stress out of planning, so you can focus on your business while your online presence stays active and strategic.

Follower Engagement

Follower engagement is key to building a loyal online community. I can interact as your business by replying to comments and engaging with followers, making them feel seen, valued, and more connected to your brand.

My SMM Services

Instagram Carousel for Tartan Viking Tours displaying important information about an upcoming tour in a creative and engaging way.

Instagram Reel advertising the Tartan Viking 2025 Guided Tours. Ensured it was visually interesting with music, sound effects and captions to ensure understanding.

graphic about viking tour event
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information graphic about easter event

An Easter graphic posted on both Instagram and Facebook to promote a Napier University Christian Union event in 2021.

information gaphic about event

I am part of the Media Team at Carrubbers Church, my main role is helping with scheduling the posts to go out and writing the captions. This is an example of a caption I have written.

christmas graphic
christmas graphic

Another graphic for a Christmas event that Napier University Christian Union where hosting. I desgined and captioned this post in November 2021 

back of man looking at field

Instagram Reel advertising the Tartan Viking 2025 Guided Tours. Ensured it was visually interesting with music, sound effects and captions to ensure understanding.

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